How to Use Color Psychology in Your Apartment

Color psychology is based on the different emotional and mental effects that different colors have on us. While different colors can have different meanings depending on your culture and experiences, generally speaking, the main colors have similar effects for residents of the US. Below we’ll discuss the different meanings that certain colors have, then we’ll recommend some ways to incorporate the colors into your apartment to improve your everyday life.

color psychology


White usually signifies purity and cleanliness. It’s a neutral color that can improve our sense of space, and even make small spaces feel bigger. The blankness of white is common in minimalistic design. Consider using white in your workspace to minimize distractions. You can also use it for anything you want to blend into your environment. For example, if a lot of your walls and flooring are neutral colors, white items will feel like a part of the structure, whereas anything with color will pop.


Black signifies authority, strength, and intelligence. It is also thinning and slimming. Black is used a lot in modern design because the dark, boldness helps show the clean lines in furniture. If your space has a lighter color palette, you can use black for objects you want to stand out. Consider using black for wooden furniture that you want to look strong and bold—coffee tables, book shelves, and TV stands are common items that work with black.


Brown evokes feelings of comfort, warmth, and stability. The natural and neutral tone is popular in hygge-inspired design. Brown is an excellent color for flooring, and is becoming increasingly popular in furniture. The natural look of raw (brown) wood is featured in hygge design as well as urban/industrial design. Consider using brown in your living room to help your guests feel comfortable and warm. You can also use brown in your dining room—a brown table with tea lights will make guests feel warm and cozy while enjoying whatever meal you’ve chosen to whip up!


Red can represent love and romance, but it can also help use feel energetic and excited. Use red as a way to add pops of color rather than buckets. Specifically, consider getting a red, statement piece for the area where you spend a large part of your day to help you feel more energetic and excited. If you work from home, consider a red painting to keep you feeling excited during your work hours. Some people purchase their small appliances in red colors to help them feel more energized as they start their day. Could coffee made with a red Keurig be the key to waking up in the morning? It probably couldn’t hurt!


Ahh, pink, the colorful trend that took over 2017. Pink is a gentle color that helps us feel calmness or love. It went amazingly well with the concept of hygge because of its softness. A light pink rug paired with white sheets and neutral brown flooring and furniture will leave you feeling comforted, warm, calm, and clean. This palette is ideal for a meditation room or your bedroom.


Just like the color orange is a mixture of red and yellow, the associations with the color are somewhere in between what you would get with red or yellow. Use orange to feel happy, energetic, excited, warm, or stimulated. The kitchen and dining area are two common places for orange. You can also use orange in your office or workspace to help you feel more stimulated while you work. Consider an orange chair or an orange rug to add a pop of excitement in your day.


Yellow is associated with happiness, laughter, cheer, warmth, and optimism, which is why it’s common in areas where people gather. Depending on what type of host you are, you can consider using yellow in the kitchen and dining area or your family room. Yellow walls are not uncommon in kitchens, and yellow coffee tables are a great way to add some cheer to the place where you spend a large chunk of time.


Green is a natural color and is commonly associated with health, growth, and harmony. Green is not a common color in design, which means it will not go unnoticed. Consider using green in a way that feels natural. Maybe add plants to your living room to literally add some nature to the room or you go with a green rug that will pair with natural associations of grass under our feet outside.


Blue is a common color in design and is associated with calmness, serenity, loyalty, and truth. Light blue is perfect for creating a calm environment in your bedroom or meditation room. A deeper blue can be used on your walls to help you feel serenity and peace in any room.


Purple has an exotic, royal, spiritual, or mysterious feel to it, and it’s also Pantone’s 2018 color of the year. Use pops of purple throughout your apartment to spark creativity and spirituality. You can read about all of the ways to incorporate purple into your apartment in our recent blog.

While these are all common associations we have with different colors, every person has developed some of their own associations over their lives. There are no rules when it comes to color, so if pink is the color that makes you happy, then add pops of pink wherever you want. If purple is your calming color, then create a purple meditation space. Color psychology is only for helping you understand some of the natural associations we have with the colors around us.

Jordan McElwain

Jordan McElwain

Jordan is a digital marketer who enjoys learning new things and playing with puppies. Connect with Jordan on Twitter @jamcelwain.

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